Communication and training strategy




Communication and training are key aspects for the success of the project. The consortium partners will put in place strategies and resources to involve a significant number of healthcare professionals who will be adequately trained to be able to operate on the European Interoperability Infrastructure (NCPeH) and inform citizens about new services available in European mobility related to the sharing of the electronic prescription (eP) and the Patient Summary, which will be made available by the project in due time and in relation to the entry into operation of the service.

The communication and training activity has the further objective of involving stakeholders, including citizens, to identify needs and solutions in order to make the cross-border exchange of clinical data effective.

The envisaged communication tools include both traditional channels, as the project web site, periodic institutional meetings, and more interactive channels through the use of the most popular social media. The participants of the consortium will activate a local communication campaign that will be coordinated in the information contents at a national level and, through the liaison bodies provided for by the project, at a European level. The consortium foresees, during the whole duration of the project, the administration of specific training courses in favour of health professionals.

The categories that, according to different roles, will be involved in communication and training activities are:

  • Citizens: they are the final beneficiaries of the service including caregivers and their associations. In this group, it is important to promote awareness of the availability of online channels to access health services and stimulate the demand for increasingly advanced digital services that can improve the quality of life and the autonomy of access to them even outside the national territory. .
  • Healthcare Professionals: This category includes healthcare professionals working within national / regional healthcare systems such as medical staff, nurses, pharmacists. Training is particularly aimed at this category, not only aimed at using the platform, but also at learning about the different approaches that Member States have in the evaluation and management, for clinical purposes, of the Patient Summary and ePrescription.
  • Stakeholders: this category includes services and organizations of the European Union, policy makers, Public Administrations and including Tourist boards. They play a key role in establishing appropriate rules and policies in order to support and harmonize the use and enhancement of the services deveoped by the NCPeH European interoperability platform.

A final workshop will be dedicated to raise awareness of the other Italian Regions for their future involvement in the NCPeH and eHealth in Europe.

Last update: 05/08/2021